Monday, 4 February 2013

How do you determine a genuine SEO Expert Company?

The efforts put into Web development without the implementation of proper website optimization will always prove to be futile! In fact, the methods and techniques that go into the implementation of website optimization are crucial for the development of every website, and have a direct impact on the amount of revenues generated by the business through the website. The competition over the internet is extremely intense, so much so that any website, which is not optimized by an SEO Expert Company, is bound to be lost in the sea of websites, and customers will find it difficult to reach the website. Hence, there will also be a drop in the amount of revenue generated from the site.

However, how does one determine whether the company that he/she intends to hire is apt for the website or not? Well, the answers to the following questions would be enough for that.

1. Are there some case studies? When hiring website optimization firms, most clients judge a company on the basis of the rank that the website of the firm has on the major search engines. However, it is important to keep in mind that the rankings depend on the keywords optimized, as different keywords face different competition. On the contrary, documented cases of the many clients of the company can be pretty helpful to measure the effectiveness of the various techniques and methodologies used by the firm.

2. What are the techniques used by the Indian SEO Company for the optimization of websites?
There are two namely techniques of website optimization- the White Hat and the Black Hat techniques. The White Hat techniques include the genuine and legal techniques, which help to increase the rank of a website. The Black Hat techniques, on the contrary, include all the illegal and malpractices of SEO that can get a website banned from the search engines. There is also a third technique, known as the Grey Hat technique, which includes methods and techniques from both, White Hat and Black Hat techniques.

3. Does the SEO Company need the log in details of the server of the website? Well, depending on the type of optimization, the server log in details maybe needed by the website optimizing company. For the purpose of On-page optimization, the log in details are necessary, as the changes have to be made on the site itself. However, if a company asks for the server log in details for Off-page optimization, there is no way the company could be genuine.

Apart from the points mentioned above, the pricing factor could also play a pivotal role in the determination of a genuine Cheap SEO service provider.

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